AMC's 1970's typography

Sorry if the title leads you to think I've done any research at all. I'm only interested in making custom graphics for my 1970 Hornet, to suit the 1970 American Motors//import-scene//60's rally style lodged in my head.

At an AMClist member's suggestion, I uploaded a cleaned-up (but quite terrible) photo of the "GREMLIN" sticker (right) from the back of my 1975 Gremlin X to WhatTheFont, expecting nothing useful. Was I wrong!

It turned up matching two faces: Rocket and Magneto. WhatTheFont allows you to type in sample text, which it renders in the font you've chosen.

So when I typed in "RAMBLER", in both fonts, it almost perfectly recreated the Rambler "R" AMC used in the 1960's -- from the same face used in what would at first appear to be the totally different face used in GREMLIN.





GREMLIN in Magneto Bold Extended

Above is GREMLIN rendered in Magneto Bold Extended. I'm no typographer, but it sure looks to me like these faces are related. While the G is very different (AMC chose a more grade-school looking G) note that the little "r" that follows it is almost identical -- the little hump on the upstroke, and the raised start of that stroke is linked to the bar in the "G" in the same way.

RAMBLER in Rocket

Above is RAMBLER rendered in Rocket. That "R" sure looks like 1963! The rest of the script AMC used on cars looks more like Magneto; probably it's neither, either borrowed from the same source(s), or have some other common root.

RAMBLER in Magneto Bold Extended

Here's RAMBLER done in Magneto; an "R" similar to this was used by AMC also, for example 61? 62? gas cap and other places. This one is a little top-heavy to be used standalone.

GREMLIN in Rocket

Just for amusement, above is GREMLIN done in the older Rambler typeface.

Anyone have a copy of that original AMC typeface? Or Brochures etc with text in that face?

There is also Airflyte,a font re-created from Nash printed sources. It's a bit heavy for my tastes but it looks pretty accurate.